About Me
I'm a passionate entrepreneur and software engineer who believes in the power of technology to transform businesses and improve lives.
My Journey
With over a decade of experience in software development and entrepreneurship, I've had the privilege of working with startups, Fortune 500 companies, and everything in between.
My journey began with a simple curiosity about how things work, which led me to pursue computer science and eventually start my own companies. I've learned that the best solutions come from understanding both the technical challenges and the human needs behind them.
Today, I help businesses leverage technology to achieve their goals, whether that's building a new product from scratch, scaling an existing platform, or optimizing operations for growth.
10+ Years Experience
Full-stack development across multiple technologies and industries
3 Successful Startups
Founded and scaled companies from idea to profitable businesses
50+ Projects Delivered
Helped businesses transform their digital presence and operations
Innovation Focused
Always exploring cutting-edge technologies and methodologies
Skills & Expertise
A comprehensive toolkit built through years of hands-on experience in both technical development and business leadership.
Experience & Projects
A selection of projects that showcase my ability to deliver results across different industries and scales.
Built and scaled a workflow automation platform serving 10,000+ users. Led a team of 8 engineers and achieved $2M ARR.
Created a data visualization tool for enterprises. Successfully acquired by TechCorp for $5M.
Led digital transformation for Fortune 500 retailer, increasing online sales by 300%.
Developed secure mobile banking application with 1M+ downloads and 4.8 App Store rating.
Services
I help businesses and entrepreneurs turn their ideas into reality through strategic technical leadership and hands-on development.
Full-stack web applications, mobile apps, and enterprise solutions built with modern technologies.
- Web Applications
- Mobile Apps
- API Development
- Database Design
From MVP to scale - strategic guidance for startups looking to build and grow their technology.
- MVP Development
- Technical Strategy
- Architecture Review
- Team Building
Interim CTO services and technical leadership for growing companies and development teams.
- Technical Leadership
- Team Management
- Process Optimization
- Mentoring
Help established businesses modernize their technology stack and optimize operations.
- Legacy Modernization
- Cloud Migration
- Process Automation
- Performance Optimization
Ready to Start Your Project?
Let's discuss how I can help you achieve your goals. Whether you need a technical co-founder, a development partner, or strategic guidance, I'm here to help.
Get In Touch
Ready to start your next project? I'd love to hear about your ideas and discuss how we can work together to bring them to life.
Let's Connect
I'm always interested in hearing about new opportunities, whether that's a new project, a consulting engagement, or just a conversation about technology and entrepreneurship.
me@hernanmassad.com
Phone
+1 (305) 306-6937
Location
Punta del Este, Uruguay